An accredited photographer for Formula 1, Formula 2, and Formula 3 events, as well as international motorsport championships, tennis, volleyball, athletics, and golf. He has covered the Olympic Games in Tokyo and Paris, the Ryder Cup, and World Athletics Championships. He is known for his direct documentary style and his ability to capture decisive moments under pressure.
In 2019, he was ranked by AIPS among the Top 15 sports photographers in the world. He is also the recipient of an award from the President of the Republic of Bulgaria for his contribution to sports journalism and the preservation of Bulgarian sport. He has worked with leading international brands and sports organizations, and has photographed some of the biggest names in world sport. He is a brand ambassador for Samsung and Sony, and a jury member for National Geographic competitions in Bulgaria.
He is the creator of Good Point, a gallery and platform for fine art photography. The project brings together photographers from Bulgaria and around the world, offering limited-edition photographs with premium printing and unconventional presentation solutions. The platform’s mission is clear and consistent: to support authors and make high-quality photography accessible to everyone. The gallery’s motto is “You Have the Right to Art.”
Lyubomir Asenov is also the host of LAPodcast, where he speaks with figures from sport, culture, and public life. The focus is on personal journeys, decision-making, and the true cost of professional choices.
He actively works with young athletes and emerging authors. He is involved in the development of junior golf through strategic preparation, the organization of international tournaments, visual coverage, and international positioning. He delivers training sessions and lectures dedicated to photography, authorship, and the real value of imagery in contemporary media.
He lives and works in Bulgaria. He stands firmly for copyright protection. He does not compromise on content.
